My World of Public Relations!

If you asked somebody to sum up pr in one sentence, how many people would actually know the correct definition(s)...in any amount of sentences?

Before I started the MA course in PR at Demontfort University i undertook a module of PR for my undergraduate degree of which I did gain a basic understanding of the ins and outs of PR and became attracted to undertake the MA. 

When returning to University, familiar faces that I bumped into would ask what i was doing back, after informing them that I was doing a MA in Public Relations the initial reaction i got was a laugh followed by the question so whats that? Well, if you don’t know what it is yourself why laugh and undermine the subject?!

But what is PR in this day and age?

‘Public relations is about reputation – the results of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between and organisation and its publics’ CIPR

Every single organisation within today’s society depends largely upon reputation as its main asset, in order to be successful. To manage this reputation public relations practitioners come into play in order for the organisation to survive in this dog eat dog world! Regardless of what people may think of PR I am enjoying the course and am determined to make PR a big part of my life as my future career depends on it...I aim to make it BIG.