Even though traditional methods such as press releases have been used for years, such methods have now been overtaken through the use of technology within today’s society. But what are the exact alternatives for companies to the loved press release...?
Blogs - companies are finding that blogging is helping them forward information to their client’s aswell as gaining feedback. Blogging ensures that the message gets out there and can be reached by a larger target audience worldwide be it existing clients or new ones
YouTube - many businesses are finding uploading videos as a useful and cost effective way to be recognised and for reputation to increase. The video could range from topics such as information about the company, a certain client pr project that the company has or a simple interview with consumers. This is a fast way to attract clients and to familiarize themselves with the company
Enewsletter - has been found to be slightly more effective than a press release as anybody who signs up to a company’s newsletter are able to gain an insight on the latest news
I do not quiet understand why businesses are joing Twitter and Facebook as i thought these kind of networks were for an individuals personal use. You have stated how a business can implement such sites but how does a business benefit from these websites?
ReplyDeleteSocial networking sites such as Facebook and Twitter are not just for individuals to use but also for business to network with each other and their consumers. This creates various advantages for them as they are able to connect with other businesses around the world, create their own online identity, increase their reputation through being able to reach wider audiences within various geographical places, gain insights on their competitors, attract new custom, engage with current customers and allow customer feedback
ReplyDeleteI never quiet understood why businesses are turning to social media but all the points above have made it clearer for me to understand...As technology is rapidly changing so does society have too aswell right? Lets just hope we can keep up!
ReplyDeleteExactly, we all have to keep up! For businesses, another advantage of technology and online social media is that there is a reduction in marketing spend as these methods are cheap but just as effective (if not more) as sending out traditional press releases
ReplyDeleteI have noticed that more international comapnies tend to be on Facebook and Twitter seems to have more national/local companies
ReplyDeleteYes Facebook is bigger than Twitter, but Twtitter is not far behind! Big companies which use the above methods mentioned in my blog include Microsoft, Nike, Nokia, Smirnoff, Sony, KFC, Samsung, Barbour and many more!
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